Hyeshin Chu 🦄

Hi, I am a UX Researcher at

My work combines qualitative and quantitative methods to explore how people interact with technology. I am particularly interested in how AI can understand and reflect individual human characteristics to better collaborate with people in creative and knowledge-based work.

Previously, I received my M.S. in Artificial Intelligence at UNIST and B.B.A. at Ewha Womans University.

Recent projects

Virtual Try-on

AI Avatar Profile

Synthetic Data Pipeline for AI Architectures

User Satisfaction on 3D Avatar Facial Expression

An Empirical Study on How People Perceive AI-generated MusicCIKM '22

A Visual Analytics System for Improving Attention-based Traffic Forecasting ModelsTVCG '23

Learning to Remember Patterns - Pattern Matching Memory Networks for Traffic ForecastingICLR '21

Wait, Let’s Think about Your Purchase Again - A Study on Interventions for Supporting Self-Controlled Online PurchasesWWW '21

An Empirical Experiment on Deep Learning Models for Predicting Traffic DataICDE '21

News

Presented EchoX at UX Korea 2026

Sep 2, 2026

Shared how we're using AI personas to automate user research at UX Korea 2026✨


Presented EchoX at NAVER DAN 2025

Nov 7, 2025

Had the exciting opportunity to present EchoX, our LLM persona-based agentic UX research system, at NAVER DAN 2025🎤


Launching AI avatar profile generation service

Sep 20, 2023

So excited to share our new service in Korea, Japan, and Thailand. You can generate your own avatar profile using AI🎨


First in-person conference attendance @ CIKM 2022

Oct 17, 2022

Excited to attend my first in-person conference (CIKM '22) in Atlanta, Georgia. I'll present my paper on AI-generated music🎶